Perservance and just plain hard work are the hallmarks of small business owners. Sometimes it helps to have a little bit of luck thrown in.
I was having coffee yesterday with a friend — an extremely talented, hard-working graphic artist and designer. She told me she finally got a contract with a big-time Omaha company. Here’s how it happened: She called on this company repeatedly for several years and was told each time that they handled all their graphics work in house. She kept calling. And calling. And calling.
And she just happened to call one day when the graphics department was particularly overloaded. So she was able to get a short-term contract to assist in production, which she has turned into a repeat contract for ongoing business.
Just goes to show that persistance and luck can work together to make your business successful.