On NPR’s “Marketplace” this morning, the host asked a simple question: Who has more disposable income — Gen Y’ers or Baby Boomers? The answer surprised me. Studies show that the Gen Y population has more disposable income than their parents, the Baby Boomers. The Millennial Generation, also known as Generation Y, generally refers to those individuals born between the mid-1970s and the late 1990s. If you haven’t considered how to market your products and services to Gen Y, sta

Believe it or not there are many, many businesses in Southwest Iowa without websites. They are probably not reading this because, well, they are just not into the Internet thing.  The problem is, their customers are. An October 2007 Nielsen survey revealed that search engines on the internet were rated the number one resource for finding local business information. 74% of respondents sighted search engines to be the first place they went to when locating local businesses. So