Stat of the week: Who’s got the cash?
On NPR’s “Marketplace” this morning, the host asked a simple question: Who has more disposable income — Gen Y’ers or Baby Boomers? The answer surprised me. Studies show that the Gen Y population has more disposable income than their parents, the Baby Boomers. The Millennial Generation, also known as Generation Y, generally refers to those individuals born between the mid-1970s and the late 1990s. If you haven’t considered how to market your products and services to Gen Y, sta