IW_Primary_CMYK.png
Iowa-color_transp bkgrnd.png
  • HOME

  • WORKSHOPS

    • CURRENT WORKSHOPS
    • Business As Usual Archives
  • SERVICES

    • START A BUSINESS
    • GROW YOUR BUSINESS
  • COVID-19

  • COUNSELORS

  • RESOURCES

  • BLOG

  • CONTACT US

  • More

    Use tab to navigate through the menu items.
    • Facebook Basic Black
    Webmaster Login
    • All Posts
    • Financing
    • Business
    • Human Resources
    • Business Taxes
    • Iowa Small Business Resources and E
    • Funding
    • Social Media
    • Technology
    • Small Business Basics
    • Websites
    • management
    • Sales
    • Small Business Trends
    • Starting a Small Business
    • Legalities and Regulations
    • Marketing
    • Coronavirus
    Search
    What is Your 2018 Marketing Plan?
    Sue Pitts
    • Jan 19, 2018
    • 2 min

    What is Your 2018 Marketing Plan?

    Without customers, your business would not survive. To attract and retain customers, your business needs to understand the value of...
    3 views0 comments
    Small Business Online
    Sue Pitts
    • Oct 17, 2017
    • 1 min

    Small Business Online

    Join Iowa Western Small Business Development Center and Google for an expert-hosted workshop for your small business. Learn how to get...
    2 views0 comments
    Venture School Program is Now Enrolling in Iowa
    Sue Pitts
    • Sep 11, 2017
    • 2 min

    Venture School Program is Now Enrolling in Iowa

    Iowa City, Iowa – The University of Iowa Venture School Program, a premier statewide program for entrepreneurs developed by the John...
    5 views0 comments
    4 Ways to Register a Business Name
    Sue Pitts
    • Aug 22, 2017
    • 3 min

    4 Ways to Register a Business Name

    You’ll want to choose a business name that reflects your brand identity and doesn’t clash with the types of goods and services you offer....
    33 views0 comments
    Sue Pitts
    • Nov 16, 2016
    • 0 min

    Ready for Small Business Saturday

    2 views0 comments
    Advertising Basics
    Sue Pitts
    • Nov 15, 2016
    • 1 min

    Advertising Basics

    Think you have a great product? Unfortunately, no one’s going to know about it unless you are doing advertising. Advertising, if done...
    2 views0 comments
    Shop Small
    Sue Pitts
    • Nov 8, 2016
    • 2 min

    Shop Small

    Small Business Saturday is only a few short weeks away. How prepared is your Small Business for people to shop small? Small Business...
    1 view0 comments
    Sales Strategy
    Sue Pitts
    • Oct 13, 2016
    • 2 min

    Sales Strategy

    If your business involves selling a product, you are probably looking for ways to improve sales. A sales strategy will focus your efforts...
    1 view0 comments
    Internet Marketing
    Sue Pitts
    • Oct 6, 2016
    • 1 min

    Internet Marketing

    The Internet continues to connect advertisers and marketers to customers from Boston to Berlin with text, interactive graphics, video and...
    1 view0 comments
    Marketing Basics
    Sue Pitts
    • Sep 29, 2016
    • 2 min

    Marketing Basics

    In order to successfully grow your business, you’ll need to attract and then work to retain a large base of satisfied customers....
    2 views0 comments
    Market Analysis
    Sue Pitts
    • Jul 19, 2016
    • 2 min

    Market Analysis

    The market analysis section of your business plan should illustrate your industry and market knowledge as well as any of your research...
    1 view0 comments
    Small Business Growth
    Sue Pitts
    • Jun 21, 2016
    • 2 min

    Small Business Growth

    For those of you who have already successfully started a business and are ready to take the next step, you may be wondering what you can...
    1 view0 comments
    Marketing: It is All About the Plan
    Sue Pitts
    • Jun 7, 2016
    • 2 min

    Marketing: It is All About the Plan

    Marketing takes time, money, and lots of preparation. One of the best ways to prepare yourself is to develop a solid marketing plan. A...
    2 views0 comments
    Understanding Pay Per Click
    Sue Pitts
    • Jun 3, 2016
    • 2 min

    Understanding Pay Per Click

    What is PPC (pay per click) marketing? Pay per click (PPC), also called cost per click, is an internet marketing model used to direct...
    2 views0 comments
    Inbound Marketing: You Rock Star
    Sue Pitts
    • May 1, 2016
    • 1 min

    Inbound Marketing: You Rock Star

    Traditional marketing and advertising is telling the world you’re a rock star.  The NEW way of marketing is SHOWING the world that you...
    1 view0 comments
    6 Steps to Get Started With WordPress
    Sue Pitts
    • Nov 5, 2015
    • 2 min

    6 Steps to Get Started With WordPress

    WordPress websites work great for businesses of all sizes due to their flexibility and affordability. Large companies using WordPress...
    2 views0 comments
    Customer Service on Social Media
    Sue Pitts
    • Jul 21, 2015
    • 2 min

    Customer Service on Social Media

    Social media is wonderful for connecting with customers directly and in real time. It’s challenging for the same reasons, however. You...
    2 views0 comments
    E-mail Marketing | 4 Ways to Attract & Retain Subscribers
    Sue Pitts
    • Jun 9, 2015
    • 2 min

    E-mail Marketing | 4 Ways to Attract & Retain Subscribers

    In today’s plugged-in society, e-mail marketing is an important component of your overall marketing strategy. Done right, you attract and...
    0 views0 comments
    Trademark vs. Copyright vs. Patent | Protecting Your Small Business Name & Logo
    Sue Pitts
    • Mar 9, 2015
    • 3 min

    Trademark vs. Copyright vs. Patent | Protecting Your Small Business Name & Logo

    Multiple times per week, clients ask me how to go about protecting their business names, company logos, and catchy slogans. They...
    4 views0 comments
    Logos | How To Create a Logo for Your Small Business
    Sue Pitts
    • Feb 17, 2015
    • 3 min

    Logos | How To Create a Logo for Your Small Business

    As a small business, your logo is your main identifying mark. It portrays what you stand for as a company; is one of the first things...
    3 views0 comments
    1
    23

    Where to Find Us

    Iowa Western Community College

    2700 College Road

    121 Ashley Hall (Park in Ashley Hall Visitor Parking)

    Council Bluffs, Iowa 51503

    712-325-3350

    Sue Pitts - spitts@iwcc.edu

    Michael Mitilier - mmitilier@iwcc.edu

    Follow Us

    • Black Facebook Icon
    SBA-PoweredBy-FINAL.png

    Funded in part through a cooperative agreement with the U.S Small Business Administration (SBA). All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA

    More Links

    Iowa SBDC

    Council Bluffs Chamber

    Advanced Southwest Iowa

    Kitchen Council 

    Iowa Western Community College

    Iowa SourceLink

    Iowa Economic Development Authority

    ​