What is Your 2018 Marketing Plan?
Without customers, your business would not survive. To attract and retain customers, your business needs to understand the value of...
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Sue Pitts
- Oct 17, 2017
- 1 min
Small Business Online
Join Iowa Western Small Business Development Center and Google for an expert-hosted workshop for your small business. Learn how to get...
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Sue Pitts
- Sep 11, 2017
- 2 min
Venture School Program is Now Enrolling in Iowa
Iowa City, Iowa – The University of Iowa Venture School Program, a premier statewide program for entrepreneurs developed by the John...
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Sue Pitts
- Aug 22, 2017
- 3 min
4 Ways to Register a Business Name
You’ll want to choose a business name that reflects your brand identity and doesn’t clash with the types of goods and services you offer....
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Sue Pitts
- Nov 15, 2016
- 1 min
Advertising Basics
Think you have a great product? Unfortunately, no one’s going to know about it unless you are doing advertising. Advertising, if done...
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Sue Pitts
- Nov 8, 2016
- 2 min
Shop Small
Small Business Saturday is only a few short weeks away. How prepared is your Small Business for people to shop small? Small Business...
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Sue Pitts
- Oct 13, 2016
- 2 min
Sales Strategy
If your business involves selling a product, you are probably looking for ways to improve sales. A sales strategy will focus your efforts...
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Sue Pitts
- Oct 6, 2016
- 1 min
Internet Marketing
The Internet continues to connect advertisers and marketers to customers from Boston to Berlin with text, interactive graphics, video and...
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Sue Pitts
- Sep 29, 2016
- 2 min
Marketing Basics
In order to successfully grow your business, you’ll need to attract and then work to retain a large base of satisfied customers....
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Sue Pitts
- Jul 19, 2016
- 2 min
Market Analysis
The market analysis section of your business plan should illustrate your industry and market knowledge as well as any of your research...
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Sue Pitts
- Jun 21, 2016
- 2 min
Small Business Growth
For those of you who have already successfully started a business and are ready to take the next step, you may be wondering what you can...
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Sue Pitts
- Jun 7, 2016
- 2 min
Marketing: It is All About the Plan
Marketing takes time, money, and lots of preparation. One of the best ways to prepare yourself is to develop a solid marketing plan. A...
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Sue Pitts
- Jun 3, 2016
- 2 min
Understanding Pay Per Click
What is PPC (pay per click) marketing? Pay per click (PPC), also called cost per click, is an internet marketing model used to direct...
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Sue Pitts
- May 1, 2016
- 1 min
Inbound Marketing: You Rock Star
Traditional marketing and advertising is telling the world you’re a rock star. The NEW way of marketing is SHOWING the world that you...
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Sue Pitts
- Nov 5, 2015
- 2 min
6 Steps to Get Started With WordPress
WordPress websites work great for businesses of all sizes due to their flexibility and affordability. Large companies using WordPress...
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Sue Pitts
- Jul 21, 2015
- 2 min
Customer Service on Social Media
Social media is wonderful for connecting with customers directly and in real time. It’s challenging for the same reasons, however. You...
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Sue Pitts
- Jun 8, 2015
- 2 min
E-mail Marketing | 4 Ways to Attract & Retain Subscribers
In today’s plugged-in society, e-mail marketing is an important component of your overall marketing strategy. Done right, you attract and...
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Sue Pitts
- Mar 9, 2015
- 3 min
Trademark vs. Copyright vs. Patent | Protecting Your Small Business Name & Logo
Multiple times per week, clients ask me how to go about protecting their business names, company logos, and catchy slogans. They...
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Sue Pitts
- Feb 17, 2015
- 3 min
Logos | How To Create a Logo for Your Small Business
As a small business, your logo is your main identifying mark. It portrays what you stand for as a company; is one of the first things...
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