Without customers, your business would not survive. To attract and retain customers, your business needs to understand the value of marketing. People are unl...

Join Iowa Western Small Business Development Center and Google for an expert-hosted workshop for your small business. Learn how to get your small business on...

Iowa City, Iowa – The University of Iowa Venture School Program, a premier statewide program for entrepreneurs developed by the John Pappajohn Entrepreneuria...

You’ll want to choose a business name that reflects your brand identity and doesn’t clash with the types of goods and services you offer. Once you settle on ...

Think you have a great product? Unfortunately, no one’s going to know about it unless you are doing advertising. Advertising, if done correctly, can do wonde...

Small Business Saturday is only a few short weeks away. How prepared is your Small Business for people to shop small? Small Business Saturday was first prese...

If your business involves selling a product, you are probably looking for ways to improve sales. A sales strategy will focus your efforts on your most import...

The Internet continues to connect advertisers and marketers to customers from Boston to Berlin with text, interactive graphics, video and audio. If you’re th...

In order to successfully grow your business, you’ll need to attract and then work to retain a large base of satisfied customers. Marketing basics emphasizes ...

The market analysis section of your business plan should illustrate your industry and market knowledge as well as any of your research findings and conclusio...

For those of you who have already successfully started a business and are ready to take the next step, you may be wondering what you can do to help with smal...

Marketing takes time, money, and lots of preparation. One of the best ways to prepare yourself is to develop a solid marketing plan. A strong plan will ensur...

What is PPC (pay per click) marketing? Pay per click (PPC), also called cost per click, is an internet marketing model used to direct traffic to your small b...

Traditional marketing and advertising is telling the world you’re a rock star.  The NEW way of marketing is SHOWING the world that you are one. One of the be...

WordPress websites work great for businesses of all sizes due to their flexibility and affordability. Large companies using WordPress include the New York Ti...

Social media is wonderful for connecting with customers directly and in real time. It’s challenging for the same reasons, however. You must be “plugged in” 2...

In today’s plugged-in society, e-mail marketing is an important component of your overall marketing strategy. Done right, you attract and retain loyal custom...

Multiple times per week, clients ask me how to go about protecting their business names, company logos, and catchy slogans. They typically believe they need ...

As a small business, your logo is your main identifying mark. It portrays what you stand for as a company; is one of the first things that comes to mind when...