What is Your 2018 Marketing Plan?
Without customers, your business would not survive. To attract and retain customers, your business needs to understand the value of...
top of page
Search
Sue Pitts
- Oct 17, 2017
- 1 min
Small Business Online
Join Iowa Western Small Business Development Center and Google for an expert-hosted workshop for your small business. Learn how to get...
2 views0 comments
Sue Pitts
- Sep 11, 2017
- 2 min
Venture School Program is Now Enrolling in Iowa
Iowa City, Iowa – The University of Iowa Venture School Program, a premier statewide program for entrepreneurs developed by the John...
7 views0 comments
Sue Pitts
- Aug 22, 2017
- 3 min
4 Ways to Register a Business Name
You’ll want to choose a business name that reflects your brand identity and doesn’t clash with the types of goods and services you offer....
37 views0 comments
Sue Pitts
- Nov 15, 2016
- 1 min
Advertising Basics
Think you have a great product? Unfortunately, no one’s going to know about it unless you are doing advertising. Advertising, if done...
3 views0 comments
Sue Pitts
- Nov 8, 2016
- 2 min
Shop Small
Small Business Saturday is only a few short weeks away. How prepared is your Small Business for people to shop small? Small Business...
2 views0 comments
Sue Pitts
- Oct 13, 2016
- 2 min
Sales Strategy
If your business involves selling a product, you are probably looking for ways to improve sales. A sales strategy will focus your efforts...
2 views0 comments
Sue Pitts
- Oct 6, 2016
- 1 min
Internet Marketing
The Internet continues to connect advertisers and marketers to customers from Boston to Berlin with text, interactive graphics, video and...
4 views0 comments
Sue Pitts
- Sep 29, 2016
- 2 min
Marketing Basics
In order to successfully grow your business, you’ll need to attract and then work to retain a large base of satisfied customers....
3 views0 comments
Sue Pitts
- Jul 19, 2016
- 2 min
Market Analysis
The market analysis section of your business plan should illustrate your industry and market knowledge as well as any of your research...
2 views0 comments
Sue Pitts
- Jun 21, 2016
- 2 min
Small Business Growth
For those of you who have already successfully started a business and are ready to take the next step, you may be wondering what you can...
1 view0 comments
Sue Pitts
- Jun 7, 2016
- 2 min
Marketing: It is All About the Plan
Marketing takes time, money, and lots of preparation. One of the best ways to prepare yourself is to develop a solid marketing plan. A...
2 views0 comments
Sue Pitts
- Jun 3, 2016
- 2 min
Understanding Pay Per Click
What is PPC (pay per click) marketing? Pay per click (PPC), also called cost per click, is an internet marketing model used to direct...
3 views0 comments
Sue Pitts
- May 1, 2016
- 1 min
Inbound Marketing: You Rock Star
Traditional marketing and advertising is telling the world you’re a rock star. The NEW way of marketing is SHOWING the world that you...
1 view0 comments
Sue Pitts
- Nov 5, 2015
- 2 min
6 Steps to Get Started With WordPress
WordPress websites work great for businesses of all sizes due to their flexibility and affordability. Large companies using WordPress...
4 views0 comments
Sue Pitts
- Jul 21, 2015
- 2 min
Customer Service on Social Media
Social media is wonderful for connecting with customers directly and in real time. It’s challenging for the same reasons, however. You...
3 views0 comments
Sue Pitts
- Jun 8, 2015
- 2 min
E-mail Marketing | 4 Ways to Attract & Retain Subscribers
In today’s plugged-in society, e-mail marketing is an important component of your overall marketing strategy. Done right, you attract and...
1 view0 comments
Sue Pitts
- Mar 9, 2015
- 3 min
Trademark vs. Copyright vs. Patent | Protecting Your Small Business Name & Logo
Multiple times per week, clients ask me how to go about protecting their business names, company logos, and catchy slogans. They...
4 views0 comments
Sue Pitts
- Feb 17, 2015
- 3 min
Logos | How To Create a Logo for Your Small Business
As a small business, your logo is your main identifying mark. It portrays what you stand for as a company; is one of the first things...
4 views0 comments
bottom of page