Sue PittsJan 19, 20182 minWhat is Your 2018 Marketing Plan?Without customers, your business would not survive. To attract and retain customers, your business needs to understand the value of...
Sue PittsOct 17, 20171 minSmall Business OnlineJoin Iowa Western Small Business Development Center and Google for an expert-hosted workshop for your small business. Learn how to get...
Sue PittsSep 11, 20172 minVenture School Program is Now Enrolling in IowaIowa City, Iowa – The University of Iowa Venture School Program, a premier statewide program for entrepreneurs developed by the John...
Sue PittsAug 22, 20173 min4 Ways to Register a Business NameYou’ll want to choose a business name that reflects your brand identity and doesn’t clash with the types of goods and services you offer....
Sue PittsNov 15, 20161 minAdvertising BasicsThink you have a great product? Unfortunately, no one’s going to know about it unless you are doing advertising. Advertising, if done...
Sue PittsNov 8, 20162 minShop SmallSmall Business Saturday is only a few short weeks away. How prepared is your Small Business for people to shop small? Small Business...
Sue PittsOct 13, 20162 minSales StrategyIf your business involves selling a product, you are probably looking for ways to improve sales. A sales strategy will focus your efforts...
Sue PittsOct 6, 20161 minInternet MarketingThe Internet continues to connect advertisers and marketers to customers from Boston to Berlin with text, interactive graphics, video and...
Sue PittsSep 29, 20162 minMarketing BasicsIn order to successfully grow your business, you’ll need to attract and then work to retain a large base of satisfied customers....
Sue PittsJul 19, 20162 minMarket AnalysisThe market analysis section of your business plan should illustrate your industry and market knowledge as well as any of your research...
Sue PittsJun 21, 20162 minSmall Business GrowthFor those of you who have already successfully started a business and are ready to take the next step, you may be wondering what you can...
Sue PittsJun 7, 20162 minMarketing: It is All About the PlanMarketing takes time, money, and lots of preparation. One of the best ways to prepare yourself is to develop a solid marketing plan. A...
Sue PittsJun 3, 20162 minUnderstanding Pay Per ClickWhat is PPC (pay per click) marketing? Pay per click (PPC), also called cost per click, is an internet marketing model used to direct...
Sue PittsMay 1, 20161 minInbound Marketing: You Rock StarTraditional marketing and advertising is telling the world you’re a rock star. The NEW way of marketing is SHOWING the world that you...
Sue PittsNov 5, 20152 min6 Steps to Get Started With WordPressWordPress websites work great for businesses of all sizes due to their flexibility and affordability. Large companies using WordPress...
Sue PittsJul 21, 20152 minCustomer Service on Social MediaSocial media is wonderful for connecting with customers directly and in real time. It’s challenging for the same reasons, however. You...
Sue PittsJun 9, 20152 minE-mail Marketing | 4 Ways to Attract & Retain SubscribersIn today’s plugged-in society, e-mail marketing is an important component of your overall marketing strategy. Done right, you attract and...
Sue PittsMar 9, 20153 minTrademark vs. Copyright vs. Patent | Protecting Your Small Business Name & LogoMultiple times per week, clients ask me how to go about protecting their business names, company logos, and catchy slogans. They...
Sue PittsFeb 17, 20153 minLogos | How To Create a Logo for Your Small BusinessAs a small business, your logo is your main identifying mark. It portrays what you stand for as a company; is one of the first things...