Without customers, your business would not survive. To attract and retain customers, your business needs to understand the value of...

Join Iowa Western Small Business Development Center and Google for an expert-hosted workshop for your small business. Learn how to get...

Iowa City, Iowa – The University of Iowa Venture School Program, a premier statewide program for entrepreneurs developed by the John...

You’ll want to choose a business name that reflects your brand identity and doesn’t clash with the types of goods and services you offer....

Think you have a great product? Unfortunately, no one’s going to know about it unless you are doing advertising. Advertising, if done...

Small Business Saturday is only a few short weeks away. How prepared is your Small Business for people to shop small? Small Business...

If your business involves selling a product, you are probably looking for ways to improve sales. A sales strategy will focus your efforts...

The Internet continues to connect advertisers and marketers to customers from Boston to Berlin with text, interactive graphics, video and...

In order to successfully grow your business, you’ll need to attract and then work to retain a large base of satisfied customers....

The market analysis section of your business plan should illustrate your industry and market knowledge as well as any of your research...

For those of you who have already successfully started a business and are ready to take the next step, you may be wondering what you can...

Marketing takes time, money, and lots of preparation. One of the best ways to prepare yourself is to develop a solid marketing plan. A...

What is PPC (pay per click) marketing? Pay per click (PPC), also called cost per click, is an internet marketing model used to direct...

Traditional marketing and advertising is telling the world you’re a rock star.  The NEW way of marketing is SHOWING the world that you...

WordPress websites work great for businesses of all sizes due to their flexibility and affordability. Large companies using WordPress...

Social media is wonderful for connecting with customers directly and in real time. It’s challenging for the same reasons, however. You...

In today’s plugged-in society, e-mail marketing is an important component of your overall marketing strategy. Done right, you attract and...

Multiple times per week, clients ask me how to go about protecting their business names, company logos, and catchy slogans. They...

As a small business, your logo is your main identifying mark. It portrays what you stand for as a company; is one of the first things...