
Value Proposition | Creating “Gains” From Customer “Pains”
This week, the Iowa Western Small Business Development Center staff spent time in Iowa City watching its Venture School kick-off. Iowa Western Community College is hosting its own Venture School cohort in March, and as we observe the event, shadow the participants, and learn about their business ideas here in Iowa City, the concept of value proposition is one of utmost importance. The reality is, small business success or failure depends heavily on value proposition. The fact