In today’s plugged-in society, e-mail marketing is an important component of your overall marketing strategy. Done right, you attract and retain loyal customers. Done wrong, however, you risk losing subscribers and tarnishing your brand. Here are four tips for sending effective, engaging newsletters. 1.) Don’t clog up inboxes.
We all receive too much e-mail. Don’t turn off customers by sending newsletters too often. This is the number one reason people unsubscribe. Start by