Social media is wonderful for connecting with customers directly and in real time. It’s challenging for the same reasons, however. You must be “plugged in” 24/7, and as a small business, that gets difficult. Fortunately, there is an easy, 3-step recipe for connecting with customers, responding to conversations, and dealing with not-so-positive mentions. And you don’t need a huge budget or staff to do so! 1) Listen- First, listen carefully to what’s going on around you. Find c