Crowdfunding 101 | The Basics
Traditionally, entrepreneurs in need of financing for their start-ups and small businesses had two options — apply for a bank loan or shop their ideas to investors. In recent years, however, the means for acquiring funding have evolved. One novel approach to raising capital is crowdfunding. Here we’ll give you a quick and dirty rundown on crowdfunding, including what it is, how it works, which websites to use, and ways to develop a successful campaign. What Is Crowdfunding?