WordPress websites work great for businesses of all sizes due to their flexibility and affordability. Large companies using WordPress include the New York Times, eBay, UPS, CNN, and more. We recommend them for the small businesses we work with, as well, because of their limitless add-on options and ease of scalability. Although a learning curve exists, following these six steps helps optimize WordPress websites for success. 1.) Choose a good host. This is basically your webs

Social media is wonderful for connecting with customers directly and in real time. It’s challenging for the same reasons, however. You must be “plugged in” 24/7, and as a small business, that gets difficult. Fortunately, there is an easy, 3-step recipe for connecting with customers, responding to conversations, and dealing with not-so-positive mentions. And you don’t need a huge budget or staff to do so! 1) Listen- First, listen carefully to what’s going on around you. Find c

In today’s plugged-in society, e-mail marketing is an important component of your overall marketing strategy. Done right, you attract and retain loyal customers. Done wrong, however, you risk losing subscribers and tarnishing your brand. Here are four tips for sending effective, engaging newsletters. 1.) Don’t clog up inboxes. We all receive too much e-mail. Don’t turn off customers by sending newsletters too often. This is the number one reason people unsubscribe. Start by