Think you have a great product? Unfortunately, no one’s going to know about it unless you are doing advertising.
Advertising, if done correctly, can do wonders for your product sales, and you know what that means: more revenue and more success for your business. But be warned: it is not a panacea.
Below you will find a list of what advertising can and can’t do for your business, along with the steps you can take to start using advertising to your business’s advantage.
What Advertising Can Do For Your Business
Remind customers and inform prospective customers about the benefits of your product or service
Establish and maintain your distinct identity
Enhance your reputation
Encourage existing customers to buy more of your product/service
Attract new customers and replace lost ones
Slowly build sales to boost your bottom line
Promote your business to customers, investors, and others
What Advertising Cannot Do For Your Business
Create an instant customer base
Cause an immediate, sharp increase in sales
Solve cash flow or profit problems
Substitute for poor or indifferent customer service
Sell useless or unwanted products or services
Two Important Virtues of Advertising
You have complete control. Unlike public-relations efforts, you determine exactly where, when and how often your message will appear, how it will look and what it will say. You can target your audience more readily and aim at very specific geographic areas.
You can be consistent. Presenting your company’s image and sales message repeatedly to build awareness and trust. A distinctive identity will eventually become clearly associated with your company. Customers will recognize your brand and product quickly and easily if you’re consistent in presentation.
If you are looking for additional help on how to advertise your business, talk to one of our SBDC Counselors