Tip # 29: Get Found Online: How to Set Up Your Google Business Profile

If you own a small business, one of the easiest and most powerful ways to increase visibility online is by setting up your Google Business Profile. Formerly known as Google My Business, this free tool helps your business appear in local searches and on Google Maps, making it easier for potential customers to find you, contact you, and learn more about what you offer. In this post, we’ll walk you through why having a Google Business Profile is so important, how to set it up, and how the Small Business Development Center (SBDC) can help you make the most of your online presence.

Why Your Google Business Profile Matters

When people search for products or services near them, they’re often ready to make a purchase. Appearing in those search results can be a game-changer for your business. Here’s how your Google Business Profile helps:

• Improves visibility: Your business shows up in local search results and on Google Maps.

• Builds trust: Reviews and photos give potential customers confidence in your business.

• Drives engagement: Customers can call, visit your website, or get directions right from the search results.

• Showcases updates: Share posts, promotions, or announcements to stay connected with your audience.

In short, your profile acts as your digital storefront—often the first impression customers have of your business.

Step-by-Step: How to Set Up Your Google Business Profile

1. Go to Google Business Profile Manager

Visit google.com/business and sign in with your Google account. If you don’t have one, you’ll need to create it first.

2. Enter Your Business Name and Category

Type in your business name. If it doesn’t appear, select “Add your business to Google.” Then, choose the category that best fits what you do—like restaurant, plumber, or boutique.

3. Add Your Location

If you have a physical location customers can visit, enter your address. This helps your business appear on Google Maps. If you operate online or deliver services to customers, you can list your service area instead.

4. Include Contact Information

Add your phone number, website, and business hours so customers can easily reach you.

5. Verify Your Business

Google will need to verify that you own the business. Verification can happen through mail, phone, or email, depending on your business type. Once verified, your profile will appear publicly on Google Search and Maps.

6. Enhance Your Profile

Make your listing stand out by adding:

• High-quality photos of your business, products, or services.

• A detailed business description that highlights what makes you unique.

• Regular updates, offers, or events to keep your profile active.

  
  

Maintaining Your Profile for Maximum Impact

Creating your profile is just the beginning—keeping it updated is key.

• Respond to customer reviews to show engagement and care.

• Update your hours during holidays or special events.

• Post photos or news regularly to increase visibility.

• Use insights in your profile to track how customers find and interact with your business.

An active, accurate profile signals to Google (and your customers) that your business is reliable and relevant.

How the SBDC Can Help

Setting up and maintaining your Google Business Profile might sound simple, but optimizing it for best results takes strategy. The Small Business Development Center (SBDC) can help you:

• Claim and verify your business on Google.

• Optimize your profile for better search rankings.

• Create engaging posts and updates to attract customers.

• Interpret analytics to understand how your customers are finding you.

With SBDC guidance, you can ensure your profile not only exists but works as a powerful marketing tool for your small business.

In today’s digital-first world, a Google Business Profile isn’t just an option—it’s a necessity. It helps customers discover you, builds trust, and drives more local traffic to your business. Taking the time to set up and maintain your profile can make a big difference in your visibility and success. If you’re ready to get your business noticed online, contact your local SBDC for expert, one-on-one assistance. Together, we’ll help you create an online presence that drives real results.