
My Gripe With Word Of Mouth Advertising
When I ask new or established businesses how they plan to market their products or services they answer “…mostly through word of mouth”. This answer drives me a little crazy! Word Of Mouth(WOM) doesn’t just happen! Just like everything else, businesses need a plan and need to work the plan to generate WOM. In fact, some large corporations dedicate thousands and even millions to their WOM efforts. Julie Mierau focused a past post on serving up great customer service to help