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    My Gripe With Word Of Mouth Advertising
    Sue Pitts
    • Aug 12, 2009
    • 2 min

    My Gripe With Word Of Mouth Advertising

    When I ask new or established businesses how they plan to market their products or services they answer “…mostly through word of mouth”. This answer drives me a little crazy!  Word Of Mouth(WOM)  doesn’t just happen!  Just like everything else, businesses need a plan and need to work the plan to generate WOM. In fact, some large corporations dedicate thousands and even millions to their WOM efforts. Julie Mierau focused a past post on serving up great customer service to help
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    Sue Pitts
    • Jun 5, 2009
    • 2 min

    Word Up: The skinny on word-of-mouth marketing

    Everywhere you turn for marketing advice, you’ll hear how important word-of-mouth marketing is. Start-up business owners even list this as their only approach to marketing a new product or service. Why? Simple: They think it’s free. In fact, you can manage your word-of-mouth marketing. And it’s effective. But it ain’t free. There are experts, like BzzAgent (www.BzzAgent.com), who can help you, if you have the money. Or you can sign up to be a BzzAgent, test some products for
    0 views0 comments
    Sue Pitts
    • Jan 20, 2009
    • 2 min

    President Obama’s Internet Campaign

    It may be  a stretch to say that President Elect Barack Obama’s Web 2.0 tactics during his campaign was the single factor in his win, but many experts have expressed that it certainly played a big, big role. President John F. Kennedy is readily recognized as the President who revolutionized television as a medium to reach constituents.  President Elect Obama will most certainly be credited with revolutionizing politics through the use of the World Wide Web. President Obama’s
    0 views0 comments
    Sue Pitts
    • Dec 15, 2008
    • 2 min

    But is it marketing?

    Okay, choir, heads up. The sermon is about to begin. A marketing plan is more than an advertising campaign. All together now, a marketing plan is more than an advertising campaign. This weekend, I reviewed a marketing plan created by a group of college students for a nonprofit theater. Great idea, giving students real-world, hands-on experience in creating marketing plans. Bad idea not to require that they complete any meaningful research or that their final product actually
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    Sue Pitts - spitts@iwcc.edu

    Josh Baker - jbaker@iwcc.edu

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    Funded in part through a cooperative agreement with the U.S Small Business Administration (SBA). All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA

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