Pricing Strategy | Higher Quality vs. Lower Price
Determining how to price your products and services is a tough decision all entrepreneurs face. Small business owners — especially those just starting out — tend to price their products on the lower end of rivals’, thinking it will make them competitive and attract more customers. Contrary to this popular belief, however, this rarely proves true. In this post, we discuss pricing strategy and the three main reasons why cheaper may not always be better for your small business.