Inbound Marketing: You Rock Star

Traditional marketing and advertising is telling the world you’re a rock star.  The NEW way of marketing is SHOWING the world that you are one. One of the best ways to do that is through inbound marketing. Inbound marketing refers to marketing activities that bring visitors in, rather than marketers having to go out to get prospects’ attention.

With 60 to 90% of product and service research done before a customer purchases, it’s your job to establish your small business as the expert.  This can be done though blogs, podcasts, video, eBooks, newsletters, whitepapers, SEO, physical products, social media marketing, and other forms of content marketing which serve to attract customers.

The best thing about inbound marketing is that it is 61% less expensive then outbound marketing and generates 54% more leads.  So what does your inbound marketing plan look like?

Here are some great tools to get you started:

  1. Create Graphic Designs EASILY using WWW.CANVA.COM

  2. Edit Photos EASILY at WWW.PIXLR.COM

  3. Need an idea or title?  Check out WWW.PORTENT.COM or Hotspot’s blog post ideas

  4. Want to make your blogs easy to read look into WWW.GRAMMARLY.COM and WWW.HEMMINGWAY.COM

It is never to soon or to late to start standing out as the expert.  If you need additional help putting together an inbound marketing plan schedule an appointment with one of our small business counselors.

Where to Find Us

Iowa Western Community College

2700 College Road

121 Ashley Hall (Park in Ashley Hall Visitor Parking)

Council Bluffs, Iowa 51503

712-325-3350

Sue Pitts - spitts@iwcc.edu

Michael Mitilier - mmitilier@iwcc.edu

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Funded in part through a cooperative agreement with the U.S Small Business Administration (SBA). All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA