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Inbound Marketing: You Rock Star

Traditional marketing and advertising is telling the world you’re a rock star.  The NEW way of marketing is SHOWING the world that you are one. One of the best ways to do that is through inbound marketing. Inbound marketing refers to marketing activities that bring visitors in, rather than marketers having to go out to get prospects’ attention.

With 60 to 90% of product and service research done before a customer purchases, it’s your job to establish your small business as the expert.  This can be done though blogs, podcasts, video, eBooks, newsletters, whitepapers, SEO, physical products, social media marketing, and other forms of content marketing which serve to attract customers.

The best thing about inbound marketing is that it is 61% less expensive then outbound marketing and generates 54% more leads.  So what does your inbound marketing plan look like?

Here are some great tools to get you started:

  1. Create Graphic Designs EASILY using WWW.CANVA.COM

  2. Edit Photos EASILY at WWW.PIXLR.COM

  3. Need an idea or title?  Check out WWW.PORTENT.COM or Hotspot’s blog post ideas

  4. Want to make your blogs easy to read look into WWW.GRAMMARLY.COM and WWW.HEMMINGWAY.COM

It is never to soon or to late to start standing out as the expert.  If you need additional help putting together an inbound marketing plan schedule an appointment with one of our small business counselors.

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Unknown member
Jan 20

Great article! I would like to give you some advice. Many people not only process and upload photos, but also videos. With the help of a short video, you can become famous quite quickly, but the main thing is to shoot and process it qualitatively. Since the link to the video editor was not specified here, I would like to recommend a suitable one . Good luck!

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