Product Labeling

Did you realize that product labeling and packaging are great forms of advertising?

Because of this, the claims that you make on product packaging must comply with some basic truth-in-packaging and labeling rules. These claims include descriptions of ingredients, package size and volume, and discount or lower price labeling. Under the Fair Packaging and Labeling Act (FPLA), the Federal Trade Commission (FTC) and the Food and Drug Administration (FDA) issue regulations requiring all consumer commodities be labeled to disclose net contents, identity of the product, and the name and place of business of the product’s manufacturer, packer or distributor.

Below are guidelines you need to know to comply with these regulations.

General Product Labeling Rules

1. Guide to the Fair Packaging and Labeling Act

Provides the basic requirements and exemptions under FPLA.

1. Made in USA Standard

Offers a how-to guide and enforcement policy statement for making “Made in USA” claims on product labels.

Labeling Rules for Specific Products

Food Advertising and Labeling

1. FDA Guide for Labeling and Advertising

Clarifies the requirements for product name placement, size, and prominence in labeling and advertising for human and animal prescription drugs and biological products.The FDA regulates food labeling in the United States and also has authority over the labeling of dietary supplements, cosmetics, drugs (both prescription and over-the-counter), medical devices, devices that emit radiation, animal foods, drugs and cosmetics. The FDA regulates both the nutritional labeling of food products, but also the advertising of food and drugs.

1. Dietary Supplements: An Advertising Guide for Industry

Explains how advertisers must comply with laws concerning unfair or deceptive practices and must be able to substantiate claims made for dietary supplements.

Appliances and Electronics

1. Complying with the Appliance Labeling Rule

Covers Section 137 of the Energy Policy Act of 2005, which requires the FTC to examine the effectiveness of current energy efficiency labeling requirements for consumer products issued pursuant to the Energy Policy and Conservation Act.

1. Appliance Labeling FAQs from Manufacturers

Lists questions and answers to help manufacturers comply with the Appliance Labeling Rule.

1. Energy Efficiency Claims and Labeling Requirements

Provides current energy efficiency labeling requirements for consumer products issued pursuant to the Energy Policy and Conservation Act.

Textiles

1. Labeling of Textile, Wool, Fur, and Apparel Products

Explains several labeling acts, including the FPLA, Textile Fiber Identification Products Identification Act & Wool Products Labeling Act of 1939, Care Labeling Rule, Revised Leather Guides, generic fiber petitions, and Cashmere Labeling Conference.