What is a Popup

What is a popup shop? PopUp shop is the temporary use of physical space to create a long term, lasting impression with potential customers. A pop-up shop allows you to communicate your brand’s promise to your customers through the use of a unique and engaging physical environment while creating an immersive shopping experience.

What are the advantages of having a PopUp Shop?

  1. Additional Revenue Stream. This is a great way to get your products in front of customers without the total expense of a traditional brick and mortar store. You share that expense with others like you!

  2. Brand Awareness. The internet and social media are not the only way to drive excitement or draw attention to your brand. A pop-up allows you to interact with consumers and gather feedback on your products.

  3. Test a New Product. Pop-ups are great ways to try new products out to see if consumers like them before you commit to carrying them in your lineup.

Talk on one our counselors on how you sell your products through popup shops.

Where to Find Us

Iowa Western Community College

2700 College Road

121 Ashley Hall (Park in Ashley Hall Visitor Parking)

Council Bluffs, Iowa 51503

712-325-3350

Sue Pitts - spitts@iwcc.edu

Michael Mitilier - mmitilier@iwcc.edu

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Funded in part through a cooperative agreement with the U.S Small Business Administration (SBA). All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA