Small Business Blog

In today’s plugged-in society, e-mail marketing is an important component of your overall marketing strategy. Done right, you attract and...

As a small business, your logo is your main identifying mark. It portrays what you stand for as a company; is one of the first things...

Clients frequently visit our SBDC in search of grants to help fund their small businesses. The reality of grants, however, is they’re...

by Julie Mierau We all know that physicians pledge to “first, do no harm.” But do you know Google’s company motto? “Don’t be evil.” Yep,...

I am a big coupon user and have many experiences with coupons.  Some of these are bad experiences and they have determined if I will ever...

1. Hire some help! – School is out and kids are smart. Especially with computers and the internet. Hire one for the summer and have...

While the media, the public and even Congress continue to discover all the details about the recently passed health care reform bill, we...

Everybody’s talking about branding these days. Marketing consultants want to charge companies to create brands — and sometimes rightfully...

Remember when your mama told you there was no such thing as a free lunch? Turns out, she was right. Imagine that. Now, repeat after me:...

On my drive in to the office this morning, an NPR reporter was quoting a report, due out today, that says most Americans hate their jobs....

On NPR’s “Marketplace” this morning, the host asked a simple question: Who has more disposable income — Gen Y’ers or Baby Boomers? The...

The main reason is to provide interesting, useful and frequent content to your customers, potential customers, industry experts, media,...

I do a lot of reading, thinking and brainstorming on ideas for small business in small communities like Council Bluffs and across...

Want to trade accounting services for goat cheese? How about bike repairs for graphic design? Advertising for overnight accommodations?...

Yes.  Times are tough and businesses bottom lines are suffering.   I am seeing even the strongest businesses taking a double take at...

Digital marketing gives small businesses an opportunity to engage  customers in a one on one conversational and interactive experience. ...

So here is the problem.  I lose things.  And so does my family.  Things like phones, coats, DVDs, etc.   We typically travel over 1000...

In my opinion,  ALL individuals starting a new business should have some “form” of a plan.  The form could be a 150 page formal plan with...