E-mail Marketing | 4 Ways to Attract & Retain Subscribers
In today’s plugged-in society, e-mail marketing is an important component of your overall marketing strategy. Done right, you attract and...
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Sue Pitts
Feb 17, 20153 min
Logos | How To Create a Logo for Your Small Business
As a small business, your logo is your main identifying mark. It portrays what you stand for as a company; is one of the first things...
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Sue Pitts
Dec 11, 20144 min
Small Business Contests | Winter 2015
Clients frequently visit our SBDC in search of grants to help fund their small businesses. The reality of grants, however, is they’re...
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Sue Pitts
May 24, 20101 min
What’s your motto?
by Julie Mierau We all know that physicians pledge to “first, do no harm.” But do you know Google’s company motto? “Don’t be evil.” Yep,...
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Sue Pitts
May 19, 20102 min
Coupon Customer Service
I am a big coupon user and have many experiences with coupons. Some of these are bad experiences and they have determined if I will ever...
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Sue Pitts
May 11, 20102 min
Tips to Heat Up your Summer Business
1. Hire some help! – School is out and kids are smart. Especially with computers and the internet. Hire one for the summer and have...
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Sue Pitts
May 6, 20101 min
What we know about health care reform
While the media, the public and even Congress continue to discover all the details about the recently passed health care reform bill, we...
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Sue Pitts
Jan 21, 20102 min
Branding boiled down to three simple questions
Everybody’s talking about branding these days. Marketing consultants want to charge companies to create brands — and sometimes rightfully...
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Sue Pitts
Jan 12, 20101 min
Your mama was right
Remember when your mama told you there was no such thing as a free lunch? Turns out, she was right. Imagine that. Now, repeat after me:...
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Sue Pitts
Jan 5, 20101 min
Do you love what you do?
On my drive in to the office this morning, an NPR reporter was quoting a report, due out today, that says most Americans hate their jobs....
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Sue Pitts
Sep 24, 20091 min
Stat of the week: Who’s got the cash?
On NPR’s “Marketplace” this morning, the host asked a simple question: Who has more disposable income — Gen Y’ers or Baby Boomers? The...
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Sue Pitts
Sep 14, 20091 min
To Blog or Not to Blog
The main reason is to provide interesting, useful and frequent content to your customers, potential customers, industry experts, media,...
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Sue Pitts
Sep 3, 20092 min
5 businesses for today’s economy
I do a lot of reading, thinking and brainstorming on ideas for small business in small communities like Council Bluffs and across...
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Sue Pitts
Aug 24, 20092 min
Is barter good for your business?
Want to trade accounting services for goat cheese? How about bike repairs for graphic design? Advertising for overnight accommodations?...
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Sue Pitts
Mar 27, 20092 min
Need Money For Your Small Business?
Yes. Times are tough and businesses bottom lines are suffering. I am seeing even the strongest businesses taking a double take at...
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Sue Pitts
Dec 16, 20081 min
New Marketing
Digital marketing gives small businesses an opportunity to engage customers in a one on one conversational and interactive experience. ...
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Sue Pitts
Dec 2, 20082 min
Lost and Found
So here is the problem. I lose things. And so does my family. Things like phones, coats, DVDs, etc. We typically travel over 1000...
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Sue Pitts
Dec 1, 20082 min
Who Needs A Business Plan?!
In my opinion, ALL individuals starting a new business should have some “form” of a plan. The form could be a 150 page formal plan with...
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