What’s your motto?

by Julie Mierau

We all know that physicians pledge to “first, do no harm.” But do you know Google’s company motto? “Don’t be evil.” Yep, it’s true. That’s the guiding principle at arguably the world’s premiere Internet-based company.

Pretty big statement for a pretty big company. But why not something equally as ambitious for a small company? How about this: “Remember, our customers pay our bills.” Or this: “Tell the truth.” Or even: “I’m doing this my way.”

Give it some thought and let me know what your motto should be. For me, I’m going with this: “A wordsmith at heart.”

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Funded in part through a cooperative agreement with the U.S Small Business Administration (SBA). All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA