Small Business Blog

If your business involves selling a product, you are probably looking for ways to improve sales. A sales strategy will focus your efforts...

The Internet continues to connect advertisers and marketers to customers from Boston to Berlin with text, interactive graphics, video and...

In order to successfully grow your business, you’ll need to attract and then work to retain a large base of satisfied customers....

Small business set asides are a powerful tool for helping small businesses compete for and win federal contracts. Every year, the federal...

Small businesses interested in pursuing federal contracts have many options available to represent their company to potential buyers, to...

U.S. federal government contracting represent a tremendous sales and revenue opportunity for small businesses. The government is...

Iowa City, Iowa – The University of Iowa’s John Pappajohn Entrepreneurial Center would like to announce that the application for our fall...

Equity capital or financing is money raised by a business in exchange for a share of ownership in the company. Ownership is represented...

Business “angels” are high net worth individual investors who seek high returns through private investments in start-up companies....

Venture capital is a type of equity financing that addresses the funding needs of entrepreneurial companies that for reasons of size,...

The federal government does NOT provide business grants for starting and expanding a business. Government grants are funded by your tax...

The market analysis section of your business plan should illustrate your industry and market knowledge as well as any of your research...

The Microsoft Office Suite (Office 2007 and later) comes with pre-designed graphics and diagrams called SmartArt.  This tool can be used...

Are you a tinkerer working on what you hope will be the next brilliant idea, but don’t have the tools in your garage to build it? Whether...

Commonly known as consultants, freelancers and self-employed, independent contractors are individuals who are hired to do a particular...

As a business owner, it is vital that you understand and use advanced technologies. Technology can help increase business efficiency and...

For those of you who have already successfully started a business and are ready to take the next step, you may be wondering what you can...

As you manage your business, you will be faced with important decisions that may impact the future of your company. This may seem...

Marketing takes time, money, and lots of preparation. One of the best ways to prepare yourself is to develop a solid marketing plan. A...

What is PPC (pay per click) marketing? Pay per click (PPC), also called cost per click, is an internet marketing model used to direct...